Profile
Strategic-minded UX/UI, brand, and information designer with over 20 years of experience in design, art, and teaching. A lifelong learner and behavioral science enthusiast, passionate about understanding user behavior to create impactful designs. Committed to mentoring and fostering great design through collaboration and continuous learning.
Work Experience
2023-2025
Associate Manager-Creative, Digital— Mattel
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Partnered with UX and marketing teams to create digital experiences, user interfaces, and marketing assets supporting both product storytelling and e-commerce.
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Designed omni-channel communications across emails, landing pages, PDP pages, billboards, in-store POP, retail signage, social media, and promotions for a globally recognized consumer brand.
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Collaborated with copywriters throughout the creative development process to ensure seamless integration of verbal and visual communication, with attention to message hierarchy, emphasis, and story flow.
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Art directed product photography in the absence of lead art director.
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Led design interpretation of brand guidelines in digital executions.
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Collaborated with Brand Creative, Creative Managers, and Digital Marketing Strategists to ensure timely and effective delivery of creative assets.
2018-2023
Senior Creative Designer, Digital — Mattel
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Collaborated with UX and marketing to create digital experiences, wireframes, and marketing assets.
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Designed omni-channel communications across emails, landing pages, PDP pages, and promotions.
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Supported creative strategy and execution during two major site re-platforms.
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Contributed to content strategy, customer journey mapping, and cross-functional creative collaboration.
2016-2018
Senior Creative Designer, Strategic Brand Creative — Mattel
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Led design and visual development of internal brand guidelines, ensuring creative consistency across all customer-facing channels.
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Collaborated with product, marketing, and creative teams to translate product positioning into clear visual systems.
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Researched the competitive landscape to ensure output was relevant and impactful.
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Presented concepts and strategic rationale to leadership and guided creative teams through brand best practices.
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Created licensing guides and mock-product designs for external partners.
2012-2016
Senior Graphic Designer, Catalog — Mattel
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Developed seasonal concepts and assets across print and digital.
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Participated in consumer research sessions and translated insights into actionable creative strategies.
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Designed catalog layouts and collaborated with the team for consistency.
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Supported art direction for product photography, including developing shot lists and concept sketches, recommending styling, propping, and set design.
2009-2012
Creative Director/Founder — Tablet Infographics. LLC
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Founded and led an independent infographics studio specializing in visual storytelling for corporate and agency clients across healthcare, energy, finance, sports, and other industries.
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Art directed, designed, and produced static and animated infographics, custom icon sets, instructions, and maps—collaborating closely with clients to clarify complex information.
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Oversaw business growth, client relationships, and creative production.
2004-2008
Information Artist — Funnel Inc
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Created visual explanations and custom infographics for Fortune 500 clients.
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Supported client discovery sessions, developed concept sketches, and produced final deliverables.
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Collaborated on award-winning projects, including work recognized at Cannes.
Education
University of Wisconsin, Madison
MFA, fine art, drawing/painting and conceptual art. Teaching assistantship.
University Georgia, Athens
BFA, fine art, drawing/painting.
The Cooper Union, New York
Coursework in drawing, painting and film. Exchange program from the University of Georgia, Athens.
Additional information
Technical skills
Adobe; Photoshop, InDesign, Illustrator, Acrobat, XD, Express, AEM, Workfront. Microsoft; Outlook, Excel, Teams, PowerPoint. Figma. Sketch. Shopify; Contentstack
Interests
Learning about anything, especially related to behavioral science and behavioral economics. I also like cooking, movies, and watchmaking.
Client experience
American Girl®, American Way magazine, Duffy & Shanley, EnerPath, Fresh Energy, Golf Magazine, Kerry Group, Linkwell (Anthem/Blue Cross Blue Shield), Little & Co (Target, Ecolab) McGarry Bowen (Blue Cross Blue Shield), Mottis (Sensus), Optum, Oxford University Press, Rodale Grow (Victor Pest Control), Thermo Fisher Scientific, Publicis (TruGreen), Wine Enthusiast magazine, Winstanley Partners (GE), Crispin, Porter + Bogusky (Molson, Virgin Air), Dunkin Donuts, Ford, Newcastle Ale, Nissan, Discover card, Comfort Inn, and many others.